VisualMedia Copyright 2012
VisualMedia4 Ravey Street
London EC2A 4QP
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B-Roll
Definition: Background footage issued to broadcast media for editing in to their own programmes.
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Yell Group
Fresh material was required for dissemination to broadcasters, incorporating subtle changes to the Yell logo and footage of the company's new 118 247 call centre in Newport. Our film crew spent several days on location getting a variety of shots that are now used to accompany broadcast stories about Yell Group.
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Barclays Group
Filmed in a number of locations around the world, namely Dubai, Hong Kong, Mumbai, Nairobi and Paris, this footage was required to show Barclays in an international context and is now available to global broadcast outlets for inclusion in their stories about Barclays or the banking sector.
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Associated British Ports
This footage was gathered on one particular day, which saw the inaugural visit of the world's largest cruise liner, Liberty of the Seas, as well as the Queen Mary 2 and the QE2. General shots of the port's day-to-day activities were also recorded, and tapes were subsequently sent to UK broadcasters for future use.
“ VisualMedia's expertise in depicting key elements of our company has significantly enhanced our communication to the media and other stakeholders.”
Jon Salmon
Head of Press
Yell Group Plc