Vine is dead; long live Vine Camera!

Back in January 2013, Twitter launched Vine allowing users to share six-second looping video clips. Four months later, Vine became the most downloaded free app on the iOS App Store and had brand communications magazines such as CreativePool waxing lyrical about how the app and others like it were the future for marketing agencies and […]

New Year’s Resolution

Standard Def, Hi Def, 1080p 4K, 8K and so it goes on. I’m talking about the resolution, people! What does it mean and why is it important? Put simply, it’s all about the quality of the viewing experience and that comes from the number of pixels that make up a screen’s display. 4K also known […]

My reality

I turned 50 this year and can now officially call myself an ‘old git’. But age is just a number as they say and being in the industry I’m in certainly keeps me young. Having just scraped into the Gen X category (born between 1965 and 1980) I now find myself surrounded by Millennial colleagues and in […]

Answers to Three Key Questions About Video

Many marketers know they need video, but the how’s and why’s can be a bit ambiguous. Here’s how marketers can unravel some of the mystery of video marketing. Like mobile and social, video is highly regarded as a channel of the future, largely due to millennials’ copious content consumption on the channel. Marketers know and […]

5 Growth Areas in Video That Marketers Should Watch

Video is changing in more ways than anyone could have predicted. Marketers must get in while the getting is good. With video set to play an increasingly important role in the marketing landscape, businesses need new ways to keep the channel engaging. Luckily for marketers, these are the times of intense video innovation. Brands are […]

Seeing is believing: the persuasive power of video

The brain processes visual information 60,000 times faster than the printed word. Visual media, including videos, are now used more and more to get messages across. Companies are using them to help train staff, market products or share content, while social networks have increasingly become video networks. The speed and pace of technological change in […]

Three-quarters ditch poor digital video within 4 minutes   Millennials don’t find videos; videos find them, according to February 2015 research by Trendera.   When the trend forecasting and brand strategy firm asked US millennial internet users how they found videos, nearly four in 10 said they saw what videos were recommended for them. Fully […]

75% of advertisers expect digital video to become as important as TV within the next five years, says IAB research

Three-quarters (75 per cent) of brand marketers and ad agency executives anticipate that digital video will become as important to their business as television advertising within the next three to five years, and nearly half (48 per cent) have adjusted their budgets accordingly. The findings come as part of IAB’s recent research into tracking the […]

2014: The year in millennial media consumption

2014: The year in millennial media consumption The media world remains obsessed with millennials. The generation born roughly between 1980 and 2000, millennials are the largest demographic in the U.S., representing a third of its population. They wield enormous spending power and even greater social influence. To publishers, brands and marketers, millennials are potential lifetime customers, if managed appropriately. […]

The secret to viral video marketing

The top 10 viral marketing videos of 2013 have been announced, but what does it take for a campaign to go viral? Epic Split, starring Jean-Claude Van Damme, became a viral hit for Volvo. Photograph: Rex Features Rex Features/Rex Feature Shares In 2013, the stand-out winner in the race to create the most viral piece […]

Previous Entries