Tesco Bank have extended its range of banking services with the launch of mortgages. To coincide with the launch of Tesco Bank mortgages VisualMedia produced a video which incorporated Tesco customers, Tesco Bank directors and b-roll filmed at a Tesco store and offices.
It was produced by a four man crew (consisting of Producer Director, Director of Photography, Assistant Camera and Lighting Specialist) with six days filming in eight separate locations. There were six subsequent edit days with an additional six days for 2D animation (Illustrator and Animator) and motion tracked graphics plus pre-production consultancy.
Three different edits of the film were ultimately cut (two for internal and one for external), with a B-Roll edit for broadcasters.