London Taxi Company

‘Back to Black’

Creative Campaign

This creative piece for The London Taxi Company was put together with support from the Winehouse family. The project began with rewriting the lyrics to the Amy Winehouses classic ‘Back to Black’, and then storyboarding a ‘day-in-the-life’ journey of a black cab driver showing them in a well-deserved positive light. Shot all across London showcasing the cities famous landmarks, we even commisioned street artist Paul Don Smith to create a tribute to Amy Winehouse as a backdrop for a scene filmed on Hackney Road. With over 20 actors involved and completed within 3 weeks from start to finish, this video is the driving force behind a PR campaign to promote the London Black Cab Trade and protect its unique status in London leading up to the Mayoral elections. The YouTube clip recieved over 25,000 views in the first 3 days after being launched online.

  • London Taxi Company
  • UK, 1 x 2:01