Tesco Bank Box Insurance

TESCO Bank

Tesco Bank Box Insurance

Tesco Bank commissioned us to create a film to help generate publicity around the launch of a new insurance product for young drivers. The main challenge on this production was that the audience for the film was two-fold: it had to appeal to young drivers as well as parents. With this in mind we created a colourful, eye catching treatment, with a focus on social media that would visually appeal to the young audience, the focus of the narrative clearly communicated the 'peace of mind' aspect that would very much appeal to parents.

  • TESCO Bank
  • UK, 1 x 02:50